PAW is built to enable the knowledge workers of today to get the job done quicker, with fewer hand-offs and context switches. The following are some examples of how PAW fits into data-heavy environments.
In today's world of online marketing, there's a lot more data available to marketers and there's an expectation of more insight from more niches that you can target. Running an online marketing strategy requires working with lots of groups and vendors, all with their own databases and file formats. PAW enables marketers to analyze this huge volume of data in all its variations. PAW gets you results, and makes it easier to consolidate the results with the next campaign you launch.PAW is ideal for some of these situations:
- Comparing the sign-up results of an online promotional against an existing customer database
- De-duping lists so you're not sending opt-ins too many emails
- Calculating ROI and conversions across a whole set of campaigns
- Loading campaign results and leads into your marketing databases
A core part of project management is managing costs to the budget. PAW can help you with cost management and invoice tracking. You can use PAW to import new budget numbers, classify any new invoices or other costs in a way that's meaningful to you, understand monthly or weekly spend by various factors, and track the overall spend at various levels against budgeted amounts. Since the tool provides for a lot of automation, the result is that your business can be on top on the financial side of projects with less effort than you might be spending today.
Sales Analysis and Commissions
For small and medium sized businesses that are looking beyond packaged software for understanding their sales data and turning it into action in terms of sales commissions, PAW can help with analyzing sales figures in multiple ways and calculating sales commissions through various rules. Final results can then be loaded into a database for payouts and record keeping.